Gearhead News

March 29, 2021
VW Rumored to Rename US Operations ‘Voltswagen of America’

It’s no secret that Volkswagen is hopping on the EV train—the auto group is investing $40 billion and building six new battery plants across Europe, after all. With a slew of new electric cars set to be released and a few others already on the market, it’s no surprise the brand has big plans that are yet to be announced. We didn’t think that’d mean changing the name, though.

According to CNBC, a now-deleted press release which was allegedly posted a month early detailed the German automaker’s plans to rename its U.S. operation from Volkswagen of America to “Voltswagen of America.” It’s a trick that throws the buzzword “Volt” into the storied brand’s name—get it? Wish you didn’t?


In the supposed press release, VW allegedly claimed this would be a “public declaration of the company’s future-forward investment in e-mobility,” but ensured all gas-powered models would remain with the conventional VW badge. All new electric VWs would reportedly bear the “Voltswagen” name, however. The dark backdrop to the VW logo would apparently also be replaced with a light blue color to differentiate itself.

According to CNBC, the press release was incomplete and did not offer any photos of these changes. The document was allegedly dated for April 29, so there might’ve been a mix-up on the date. Until the brand formally announces the name change with a press release that isn’t instantly taken down, or a spokesperson simply responds to our request for comment with “lol nah,” we won’t know if any of this is true for sure.

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